Cinemagraphs are not an ordinary animated Gifs. Cinemagraphs are still photographs in which individual instants of motion occurs, just like living moment inside of them. Every cinemagraph brings back a part of the photo to life and it's attractive and realistic. Choose one, then to download - right click on the cinemagraph and choose "save picture as..." or "save image as..." - it depends on your default browser. You can pick one or more, and use it for free in your own pages, blogs, or social profiles.